By Kait Williamson | Installation

A modern representation of 1950s and 1960s farming advertisements showcased through a modern venue – tablets. This is displayed in conjunction with “vintage” farming technologies. Some of these technologies are still used today, but some have become exclusively recognized as old farming tools. This can represent a variety of different messages. These include feminism, the ‘basic’ 1950s ideologies, the technological shift of the 21st century, media marketing and its notable progression from print to digital, and the practical sense of farming equipment and how it is displayed in advertisements. These things all may seem useless to the average individual, but keep in mind – for future presenters- the most basic of technologies are sometimes integral to the production of food, well-being of livestock, and preservation of farms who do things right.

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